Creating fabulous hair that’s easy to manage for almost 30 years, Willie Smarts hairdressing salon was established in 1990 by the Ryan Brothers, providing a refuge for West End session stylists. One of the first salons in London to use brand leaders Aveda™ hair care products, we began as a four seat shop overlooking Clapham Common. In 2008, we expanded and opened a second salon in Crystal Palace, London. Since then we’ve taken the decision to focus on our original idea – to offer this unique personal experience for our customers in our Crystal Palace salon only. We take great pride in keeping control of the quality of work and the satisfaction of all our customers. Our stylists are highly skilled and experienced with industry leading Aveda™ hair care products. Knowing that your hair is an expression of who you are and how you feel, is why we really listen to each guest before creating a style that’s not only suited to you physically, but also your lifestyle and personality. A fun, quirky, yet relaxing atmosphere is where you can step away from everyday life, have some ‘me time’ and leave looking and feeling amazing. Kevin Ryan now lives in New York and is one of the world's leading session hair stylists. Whenever he’s back in Europe for amazing photoshoots, he always pops in to see how things are going. Check his portfolio at www.artandcommerce.com It’s been business as unusual, since 1990.


Our difference is working closely with you to actually give you what you want. If you feel like something different or something unusual then just let us know. Let's talk and find out what works for you. We do have some pictures of us coming, but in the meantime why not pop in for a consultation, call us on 020 8670 9798, or contact us here.


An aircraft technician who swapped spanners for scissors 10 years ago, worked with Vidal Sasoon, then joined us in January 2018.


Been with us for 14 years. A fantastic natural stylist, and wonderful colourist.


Sarah was the Head Educator at Vidal Sasoon. Been with us for a long time now – precision cutting and colouring.


Swapped law for hair. Trained at Vidal Sasoon.Been with us for 8 years, and is a precision cut and colourist.


The most experienced colourist.


Trained at Tony and Guy and went on to become an educator.Charming and amazing, we were lucky to get him 10 years ago.


Been with us for 8 years. An amazing hairdresser, her finishing is incredible.


A brilliant all round stylist. Been with us for years.


Runs the show, but also a fantastic finisher/blowdryer.


Our lovely wonderful assistant.


A lovely wonderful assistant with us 3 days a week. Also training to do stage make up at college.


Our longest standing assistant. A great colourist and fantastic blow dryer.