But come in and see us anyway. Willie Smarts hairdressing salon was established in 1990 by the Ryan Brothers, providing a refuge for West End session stylists, and one of the first salons in London to use Aveda™ hair care products. We began as a four seat shop overlooking Clapham Common. In 2008, we expanded and opened a second salon in Crystal Palace, London. We’ve now taken the decision to focus on our original idea – to offer this unique personal experience for our customers in our Crystal Palace salon only. We are refreshing our identity as part of this process and hope that during this, you will see that it is business as unusual.