Creating fabulous hair that’s easy to manage for almost 30 years, Willie Smarts hairdressing salon was established in 1990 by the Ryan Brothers, providing a refuge for West End session stylists. One of the first salons in London to use brand leaders Aveda™ hair care products, we began as a four seat shop overlooking Clapham Common. In 2008, we expanded and opened a second salon in Crystal Palace, London. Since then we’ve taken the decision to focus on our original idea – to offer this unique personal experience for our customers in our Crystal Palace salon only. We take great pride in keeping control of the quality of work and the satisfaction of all our customers. Our stylists are highly skilled and experienced with industry leading Aveda™ hair care products. Knowing that your hair is an expression of who you are and how you feel, is why we really listen to each guest before creating a style that’s not only suited to you physically, but also your lifestyle and personality. A fun, quirky, yet relaxing atmosphere is where you can step away from everyday life, have some ‘me time’ and leave looking and feeling amazing. Kevin Ryan now lives in New York and is one of the world's leading session hair stylists. Whenever he’s back in Europe for amazing photoshoots, he always pops in to see how things are going. Check his portfolio at www.artandcommerce.com It’s been business as unusual, since 1990.


Our difference is working closely with you to actually give you what you want. If you feel like something different or something unusual then just let us know. Let's talk and find out what works for you. We do have some pictures of us coming, but in the meantime why not pop in for a consultation, call us on 020 8670 9798, or contact us here.


An aircraft technician who swapped spanners for scissors, worked with Vidal Sassoon, then joined us in January 2018.


Carmen has been with us since 2012 and worked part time while studying.She finished a degree in criminology, and we are still fortunate enough to have her with us, until she decides to solve other crimes, not related to fashion... She runs the show and is an excellent blow dryer.


Sarah was the Head Educator at Vidal Sassoon. Been with us for a long time now – precision cutting and colouring.


Our singing assistant – performs at the Jazz Café too!


The most knowledgeable colourist in the whole wide world.


Laura has worked for Willie Smarts since 2009. After a travel break she now works exclusively in Crystal Palace. She is very experienced in both cut and colour.


Been with us since 2000. An amazing hairdresser, and her finishing is incredible.


Sasha will soon be offering an extension to our service offer... by offering an extensions service.


Experienced cut and colourist, and a great all rounder.


Our lovely wonderful assistant.


Sue is back with us after having a baby. A super experienced stylist who previously worked with the well renowned Trevor Sorbie for a number of years.